Eliza’s thought leaders weigh in on the latest developments from Eliza, our clients, and the healthcare industry at large.

3 Tips for Engaging Hispanic Populations

According to the Census Bureau there are roughly 55 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, with a purchasing power of 1.5 trillion dollars. With healthcare reform driven by the Affordable Care Act (ACA), more Hispanics are insured and many others have better coverage. Inevitably these numbers have caught the attention of healthcare companies and they are beginning to recognize the importance of engaging with Hispanic consumers.

March is National Nutrition Month – We took a bigger bite into a Healthy Lifestyle.  Did you?

Just over year and a half ago Eliza launched its employee wellness program – Walk the Talk. Yes, the name has a double meaning – the first is more obvious - walking…exercising…taking actions to be a healthier you. But it’s also so much more – we, at Eliza, wanted to follow in our own footsteps, set an example for others. In other words, we wanted to be sure to practice what we preach.

Engage and Transfer ROI: Measuring the True Value of Live Callers

My husband Donald is a registered nurse who works with medically fragile pediatric patients in their homes. His primary work is very hands-on, very physical—administering crushed up medication through feeding tubes, clearing and monitoring breathing vents, and being constantly vigilant—for seizures, for infections, for pain—in a population that cannot articulate or advocate for their own needs. His secondary work is holistic in nature—working with the parents, fitting into and navigating the sometimes very emotional landscape of their homes.

Making a difference with STAR measure 13

In 2007, my 70-year old mother’s right hip joint imploded—an unusual form of bone loss that led to hip replacement surgery. In 2009, she stumbled on the stairs during a midnight trip to the bathroom, and fractured two lumbar vertebrae. Eight months later, she slipped on a patch of ice outside the front door while retrieving the newspaper, and broke her ankle.

Our family oversaw her recovery from these events with great concern—falls of this nature in the elderly female population so often are the first signal of the end of life’s journey.

Personalized Engagement Strategies Yield 4x Health Assessment Response Rates

Knowing how important health risk assessment (HRA) data are to our customers, we, at Eliza, continually evaluate response rates by various preferences – with a specific focus on channels that provide fast and reliable turnaround, namely telephone outreach (IVR) and email/web-based administrations.

AHIP Institute wrap up

AHIP Institute is a wrap – now it’s time to put all that great momentum to work. Here’s a quick roundup of just three of the themes that caught our attention:

Making sense of big data: There was a lot of talk about bringing big data into healthcare – and just as many questions about how to most effectively use these massive data sets. Eliza has already seen the value in bringing together demographic, claims, clinical, social, behavioral, and other consumer-centric information to help build 360-degree member profiles.

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