Eliza’s thought leaders weigh in on the latest developments from Eliza, our clients, and the healthcare industry at large.

Report finds colorectal cancer screening gaps, excess

A study in the Journal of the American Geriatrics Society found many of the oldest seniors who are unlikely to benefit are screened for colorectal cancer, while many younger seniors are not tested. More than 39% of adults 65 to 75 years old with a life expectancy of at least 10 years had not had a recent colorectal cancer screening, while 51.1% of adults at least 75 years old and 50.9% with a life expectancy of less than 10 years reported being screened for the cancer.

3 Tips for Engaging Hispanic Populations

According to the Census Bureau there are roughly 55 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, with a purchasing power of 1.5 trillion dollars. With healthcare reform driven by the Affordable Care Act (ACA), more Hispanics are insured and many others have better coverage. Inevitably these numbers have caught the attention of healthcare companies and they are beginning to recognize the importance of engaging with Hispanic consumers.

March is National Nutrition Month – We took a bigger bite into a Healthy Lifestyle.  Did you?

Just over year and a half ago Eliza launched its employee wellness program – Walk the Talk. Yes, the name has a double meaning – the first is more obvious - walking…exercising…taking actions to be a healthier you. But it’s also so much more – we, at Eliza, wanted to follow in our own footsteps, set an example for others. In other words, we wanted to be sure to practice what we preach.

Engage and Transfer ROI: Measuring the True Value of Live Callers

My husband Donald is a registered nurse who works with medically fragile pediatric patients in their homes. His primary work is very hands-on, very physical—administering crushed up medication through feeding tubes, clearing and monitoring breathing vents, and being constantly vigilant—for seizures, for infections, for pain—in a population that cannot articulate or advocate for their own needs. His secondary work is holistic in nature—working with the parents, fitting into and navigating the sometimes very emotional landscape of their homes.

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