Eliza’s thought leaders weigh in on the latest developments from Eliza, our clients, and the healthcare industry at large.

Personalized Engagement Strategies Yield 4x Health Assessment Response Rates

Knowing how important health risk assessment (HRA) data are to our customers, we, at Eliza, continually evaluate response rates by various preferences – with a specific focus on channels that provide fast and reliable turnaround, namely telephone outreach (IVR) and email/web-based administrations.

AHIP Institute wrap up

AHIP Institute is a wrap – now it’s time to put all that great momentum to work. Here’s a quick roundup of just three of the themes that caught our attention:

Making sense of big data: There was a lot of talk about bringing big data into healthcare – and just as many questions about how to most effectively use these massive data sets. Eliza has already seen the value in bringing together demographic, claims, clinical, social, behavioral, and other consumer-centric information to help build 360-degree member profiles.

Whooping cough – an unnecessary epidemic

We saw it back in 2012, and now it’s back with a vengeance. Whooping cough outbreaks -- especially in states like California – are creating public health problems of "epidemic proportions."

It’s particularly dangerous for certain populations and highly contagious. Healthcare professionals suggest that the vaccination is still the best way to prevent the spread of the disease.

Health and wealth – empowering consumers to make smarter decisions

In the quest to become what analysts like Booz call a more “Consumer-Capable Health Plan,” many payors are not only re-evaluating which programs they invest in, they’re also helping members become savvier about their coverage. They’re rolling out cost estimators and other proactive outreach designed to help members maximize their benefits.

Seems like perfect timing.

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