Having learned a thing or two about consumer behavior around Exchange enrollment - and specifically, the role that engagement plays - we were honored to be invited by the Milken Institute School of Public Health at George Washington University to share some of those findings with their readers.
Eliza’s thought leaders weigh in on the latest developments from Eliza, our clients, and the healthcare industry at large.
As state-by-state Exchange enrollment numbers roll in, we couldn’t help but indulge in some just-for-fun analytics – which as it turns out, has practical implications for our clients looking to succeed in the Exchange market.
A recent article in the Atlantic argues that increasing health literacy should be a national priority, citing that 35% of Americans - particularly among groups who are eligible for coverage under the new laws – have only basic or below-basic health literacy.
In the quest to become what analysts like Booz call a more “Consumer-Capable Health Plan,” many payors are not only re-evaluating which programs they invest in, they’re also helping members become savvier about their coverage. They’re rolling out cost estimators and other proactive outreach designed to help members maximize their benefits.
Seems like perfect timing.