Consumer Experience & Digital Health Forum
Discover how smart technology and consumer-focused strategies can advance affordability, value, and customer satisfaction.
- Next Generation Consumer Engagement and Branding
- Leveraging Data Analytics and Insights
- Technologies and Tools for Connected and Collaborative Care
- Infrastructure and Business Model Innovation
- Reaching Consumers at Work: Transformation of Employer Health Benefits
Wednesday, December 6, 2017 at 10:55 am - 11:40 am
Using Consumer Behavior to Power Intelligent Interventions
Powered by Eliza
Barriers like habits, life issues, reachability and risk factors can create challenges when attempting to engage the modern health care consumer. The first step to engaging consumers is to understand their attitudes and behaviors, and turn this data into intelligent interventions that motivates them to act. This session will explore segmentation strategies to inform, remind and persuade persona activation to drive results.
| Ralph Perfetto
Senior Vice President
Eliza, an HMS company