AHIP Consumer Experience & Digital Health Forum

Consumer Experience & Digital Health Forum

Discover how smart technology and consumer-focused strategies can advance affordability, value, and customer satisfaction.

Topics covered:

  • Next Generation Consumer Engagement and Branding
  • Leveraging Data Analytics and Insights
  • Technologies and Tools for Connected and Collaborative Care
  • Infrastructure and Business Model Innovation
  • Reaching Consumers at Work: Transformation of Employer Health Benefits

Wednesday, December 6, 2017 at 10:55 am - 11:40 am
Room: 104B

Using Consumer Behavior to Power Intelligent Interventions
Powered by Eliza

Barriers like habits, life issues, reachability and risk factors can create challenges when attempting to engage the modern health care consumer. The first step to engaging consumers is to understand their attitudes and behaviors, and turn this data into intelligent interventions that motivates them to act. This session will explore segmentation strategies to inform, remind and persuade persona activation to drive results.


 Ralph Perfetto
 Senior Vice President
 Eliza, an HMS company

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