In this Know Your Members insights brief, Janet Powers, Senior Director of Product Strategy and Eliza Analytics at HMS explains the importance of leveraging members' self-reported data to create personalized engagement that drives behavior change to lower costs, increase quality, and improve health outcomes.
In this video, you'll learn:
- How an individual's concern for life necessities and barriers align with their self-reported health status
- Why it's essential to understand individual differences and preferences when communicating with member populations to drive behavior change
- How to optimize resources to ensure you're focusing on the members who are most likely to benefit from an outreach program
- How to leverage self-reported data to increase quality and improve health outcomes