Know Your Members | Insights Video Brief

Thursday, July 12, 2018 - 1:00pm

In this Know Your Members insights brief, Janet Powers, Senior Director of Product Strategy and Eliza Analytics at HMS explains the importance of leveraging members' self-reported data to create personalized engagement that drives behavior change to lower costs, increase quality, and improve health outcomes.

In this video, you'll learn:

  • How an individual's concern for life necessities and barriers align with their self-reported health status
  • Why it's essential to understand individual differences and preferences when communicating with member populations to drive behavior change
  • How to optimize resources to ensure you're focusing on the members who are most likely to benefit from an outreach program
  • How to leverage self-reported data to increase quality and improve health outcomes



Janet Powers
Senior Director of Product Strategy & Analytics
HMS Eliza




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