DANVERS, Mass., Eliza Corporation (Eliza) will speak and exhibit at the Health Care Consumer Engagement Congress in the 8th Annual Health Plan Consumer Experience & Retention Summit held September 29 -30 in Boston, MA. Eliza will address ways to help healthcare organizations improve health and financial outcomes by segmenting and targeting the modern healthcare consumer to motive them to take a more active role in their own care. Eliza is the only single-vendor healthcare engagement management solution capable of delivering a truly personalized conversation with the modern healthcare consumer –at an enterprise scale.
Eliza’s Vice President of Marketing, and former Tufts Health Plan Marketing Director, Jennifer Butler will lead the discussion on how to ‘Use Segmentation to Engage Members at the Right Time with the Right Information’. Healthcare is one of many competing priorities in healthcare consumer’s lives. To drive true engagement and behavior change requires empathy and understanding of the individual barriers that individuals within a segmentation face, and incorporation of that understanding into engagement design. Segmentation strategies around clinical, lifestyle and psychographic identifiers sets up personal conversations to drive individual action.
The panel will explore and discuss how to use:
- Segmentation to deliver targeted messaging
- Tools that allow for the distribution of targeted information and the ability to create a personalized experience for members
- Targeted information to influence decisions
- Personalize conversations with members at every touch point to build trust and loyalty
Eliza Health Engagement Panel Details:
- Title: Use Segmentation to Engage Members at the Right Time with the Right Information
- When: Friday, September 30 at 8:45 am
- Moderator: Jennifer Butler, Vice President, Marketing at Eliza
- Laurie Evans, Director, Decision Sciences and Predictive Analytics, BlueCross BlueShield of Tennessee
- Dr. Michael Cantor, Chief Medical Officer, CareCentrix
Learn more and register here.
About Eliza Corporation
Eliza is the only single-vendor healthcare engagement management solution capable of delivering a truly personalized conversation with the modern healthcare consumer –at an enterprise scale. It is why eight of the top ten health plans in the United States are clients—our unified approach gets members to act, and our Health Engagement Management solutions deliver consequential results. It integrates a scalable, multi-channel technology platform, proprietary data sources, industry-leading analytics, and experience-driven program design services to deliver outcomes that matter. We build upon each interaction to help clients drive outcomes such as improved HEDIS and Star ratings, increased medication adherence, reduced membership 'churn' and greater member satisfaction. For more information, visit elizacorp.com or contact 1.800.701.7864. Join Eliza on LinkedIn, Twitter, YouTube and the Eliza Blog.
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