DANVERS, Mass., July 1, 2014 /PRNewswire/ -- Eliza Corporation ("Eliza") and WellPoint, Inc. ("WellPoint") will conduct a webinar to reveal strategies, best practices, and results of a successful member engagement program based on multi-touch, multi-channel outreach. Produced by America's Health Insurance Plans ("AHIP"), the webinar will feature Melissa Kubilus, Director of Member Engagement and Outreach at WellPoint, and Marc Jeffreys, Senior Vice President of Consumer Markets at Eliza Corporation.
Date: Thursday, July 17, 2014
Time: 2:00 p.m. Eastern / 11:00 a.m. Pacific
Attend: Register Here
A sample of question to be addressed include:
- Why and how are healthcare communication and engagement strategies different than any other type of consumer communication and engagement approaches?
- What are the elements of a successful multi-touch, multi-channel member retention strategy?
- How can health plans ensure a consistent message across various department to preserve and strengthen brand?
- How can the short- and long-term success of member retention strategies be measured?
Melissa Kubilus manages member outreach and retention activities for the WellPoint Government Business Division, focusing on achieving quality and membership goals for the Company's Medicaid health plans through targeted, cost-effective outreach. Prior to her current role, she led a team of copywriters and graphic designers in developing compelling member and marketing materials that met strict regulatory and compliance requirements across a multitude of states.
Marc Jeffreys is responsible for Eliza's strategy and planning for Medicare, Medicaid, and Individual plan clients - particularly in the context of health care reform's shift toward consumerism. He has deep experience in the health insurance market, including his prior role as Director and Head of Marketing Strategy in the Direct Marketing & Analytics division of Aetna. In that role, Marc was responsible for marketing strategy and planning for Aetna's individual Medicare, individual voluntary and group retiree business lines.
About WellPoint, Inc.
WellPoint is one of the nation's leading health benefits companies. We believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With nearly 67 million people served by our affiliated companies including nearly 37 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers. We're an independent licensee of the Blue Cross and Blue Shield Association. We serve members as the Blue Cross licensee for California; and as the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In most of these service areas, our plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). We also serve customers in other states through our Amerigroup and CareMore subsidiaries. To find out more about us, go to wellpoint.com.
About Eliza Corporation
Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from over a billion interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza's engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-channel delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit www.elizacorp.com.
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SOURCE Eliza Corp.