A Multi-Touch Approach to Member Retention

Thursday, July 17, 2014 - 1:00pm

Healthcare communication and engagement strategies differ from all other types of consumer communication and engagement approaches. In this webinar, WellPoint and Eliza share the solutions and best practices that resulted in a successful member engagement program based on multi-touch, multi-channel outreach.

Topics covered:

  • The elements of a successful multi-touch, multi-channel member retention strategy
  • How health plans can ensure a consistent message across various departments to preserve and strengthen the brand
  • How short- and long-term success of member retention strategies can be measured

Webinar Presenters

Melissa Kubilus
Director of Member Engagement and Outreach
WellPoint

Marc Jeffreys
Senior Vice President of Consumer Markets
Eliza Corporation

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