Healthcare communication and engagement strategies differ from all other types of consumer communication and engagement approaches. In this webinar, WellPoint and Eliza share the solutions and best practices that resulted in a successful member engagement program based on multi-touch, multi-channel outreach.
- The elements of a successful multi-touch, multi-channel member retention strategy
- How health plans can ensure a consistent message across various departments to preserve and strengthen the brand
- How short- and long-term success of member retention strategies can be measured
Director of Member Engagement and Outreach
Senior Vice President of Consumer Markets