New controversies abound in America, but one that has persisted over time, even after being scientifically debunked over and over again, is the vaccine controversy. Unfortunately for herd immunity and individual health and wellness, the vaccine controversy extends well past childhood vaccines and into vaccines that are recommended for adults, such as influenza (flu) vaccine. This post shows how behavioral economic concepts and decision theory play a role in what’s often referred to as “vaccine-hesitancy.”
Dr. Gaiser holds a Ph.D. and MA in Health Policy, both from Brandeis University, an MPH with a concentration in Health Communication from Tufts University School of Medicine, and a BA in Journalistic Communication from Purdue University. Her doctoral research examined shared medical decision-making (SDM) for antidepressant treatment. The study also examined how SDM and patient-provider trust affect treatment acceptance for three chronic conditions. Melanie has additional content expertise in behavioral health and healthcare cultural competence. Her work in broadcast and print journalism spanned more than a decade in the local (Boston), national, and international arenas.
In her role as Manager of Engagement Research and Strategy at Eliza, Melanie focuses on strategic research and development for Eliza’s Health Engagement Design group. She combines her diverse experience in research methodology, sales, and communication to serve as a boundary spanner, facilitating collaborative partnerships between Eliza’s technical, science, and creative groups.
A dog-obsessed Francophile, Melanie enjoys gardening, traveling, writing, and hiking in search of alpine waterfalls. She geeks out by reading about food policy issues and behavioral economics.