An estimated 40,000 women die each year from breast cancer and another 4,000 from cervical cancer according to the CDC.[i] One in eight women will be diagnosed with breast cancer in her lifetime and it is the 5th leading cause of death for women over 50 years of age. Breast and cervical cancer screening offer early detection and treatment for better outcomes and fewer deaths. Information about breast and cervical cancer screening is widespread. Guidelines, headlines, and subject lines are put in front of women daily to remind them to make appointments and get tested. So why do screening rates continue to lag all our goals?
Why are only 70% of targeted women seeking mammography every two years, and less than 65% of eligible women are receiving recommended cervical cancer screening (PAP and HPV testing)? Many times, messages aren’t getting through the clutter of busy lives. Some are numb to the messages as they relate to ourselves and our families. For others, the messaging isn’t culturally appropriate, and doesn’t resonate with some of our most at-risk populations in a personal and engaging way. Race, income and education play a significant role. Black and Asian women are less likely to have recommended screenings. Lower income populations have low screening rates as well. Not surprisingly, women with a high school or higher education are much more likely to obtain recommended screening. While the Affordable Care Act has attempted to reduce barriers to care, a recent Kaiser Family Foundation survey of Marketplace enrollees, showed that nearly 33% think that copays and deductibles still apply to preventive services.
At Eliza, we understand engagement and messaging. We have demonstrated the ability to move populations when other types of communications haven’t had the desired impact. In one program, we were able to help a large regional health plan increase mammogram rates by 27.7% and increase Pap test rates by 22.5% over a control group that received no intervention.
We believe that messages need to be tailored to the populations and personalized to have the greatest impact. Eliza’s women’s health solution utilizes targeted outreaches including phone calls, email and text messages to uncover barriers to care and encourage women to have appropriate screenings. For example, 37% of women stated that they hadn’t had their mammogram because they were unable to find a convenient time or location. Eliza outreach offers direct appointment scheduling to speed up gap closure and ensure a higher rate of cancer screening.
Listen to one patient as she shares how an outreach by her healthcare plan through Eliza motivated her to get a mammogram and ultimately saved her life:
Early detection and treatment of breast and cervical cancer saves lives. The best way to cheat these cancers is through simple proven screenings. Let’s not be satisfied with 70% compliance when 80+% percent is well within our reach.
Eliza gets modern healthcare consumers to act by engaging them in personalized conversations – at enterprise scale. Unlike disjointed point products requiring extensive integration, Eliza’s unified solution is more adaptable to change and easier to deploy, so it drives better healthcare outcomes, faster.
[i] U.S. Cancer Statistics Working Group. United States Cancer Statistics: 1999–2013 Incidence and Mortality Web-based Report. Atlanta (GA): Department of Health and Human Services, Centers for Disease Control and Prevention, and National Cancer Institute; 2016. Available at: http://www.cdc.gov/uscs